Client: Abbott Pharmaceuticals

Brief:
Design a range of ‘poster’ graphics for an exhibition stand showcasing Abbott’s diabetes expertise and care. These will also form the basis of the on-stand giveaway pack and serve as a teaser mechanism to attract customers to the stand.

Solution:
A set of striking, simple graphics using strong colours. Designed to be lightly thought-provoking and encourage people to
see that Abbott ‘help patients to take care of themselves’ through
a selection of lifestyle and iconic imagery.

Produced in association with Jack Morton Worldwide