Client: Sony Mobile

Brief:
MWC is Europe’s largest expo for mobile technologies. Sony Mobile wanted a more ‘human’ and less ‘stark’ experience this year for their 2 separate stands (public access and hospitality).

Solution:
Working with the 3D designers and one client who had access to the many brand ambassadors showcasing products on the stand I developed a simple information display system and overseeing the rest of the design and artwork team, ensured it was consistent across the board.

Produced in association with Jack Morton Worldwide