Client: Honda

Brief:
Honda wanted to make a real impression at Goodwood Festival of Speed. It worked – we won several awards for this work.

Solution:
As part of a team, I designed a ‘real life toy car’ experience that was the talk of the show. Working with 3D designers and structural engineers to develop the layout, we then created a graphic theme and experience for each box, based on the car inside, including an ‘app’ where the customer could ‘paint’ their own Civic Sport. We were careful to keep a playful sense of humour and be as faithful as we could in reproducing those little details on a huge scale. This work has won multiple industry awards.

Produced in association with Jack Morton Worldwide