Client: Allergan

Brief:
To transform our audience into enablers of change, impacting patients, customers and the wider business. Empowerment and ownership are key as we want the sales function to be fully aligned with the direction that the business is taking.

Solution:
Catalyst: “something that causes activity between two or more persons or forces without itself being affected”. The core is an energetic ball of light with the scope to be varied and also animated. Representing the 3 Business Units with 3 colours incorporated.

Produced in association with Jack Morton Worldwide