Client: GLA (Greater London Authority)

Brief:
City Hall is to be rebranded as ‘London House’ for the duration of the London Olympics to create business links for the city. Create an experience to capture the interest of the invited attendees that is unmistakably London.

Solution:
I branded a main space and all walkways en route to that space with a mixture of bespoke frames, bespoke cushions and an installation comprising miniature replica ‘Olympic’ London cabs and buses making up a graphic image of the River Thames.

Produced in association with Jack Morton Worldwide