Client: Lundbeck Pharmaceuticals

Brief:
Danish Pharmaceuticals company Lundbeck, required an identity for their annual Symposium which was forward-looking, respectful of the medical professional attendees and mindful of their heritage and brand.

Solution:
A striking identity to capture interest and create energy without focusing on the drugs, symptoms or patronising the audience. It’s a flexible graphic language which works with Lundbeck’s ‘starfish’ identity and can evolve through the space while still being recognisable as a cohesive brand. It focuses on Lundbeck’s passion for their work while still giving a confident and forward-looking energy for the attendees who are prospective prescribers of their products.

Produced in association with Jack Morton Worldwide