Client: Shell

Brief:
Shell wanted a fun identity for their incentive conference which celebrated their best-performing employees in the city of Rome.

Solution:
I created a colourful tongue-in-cheek identity based on typical tourist icons of Rome, on a backdrop of Shell colours with their corporate typeface and their existing ‘smiley faces logo’. The content was quite cheeky in style too, including “When in Rome” advice such as how to order a coffee like a local.