Client: VMware

Brief:
VMworld is the world’s largest conference for virtualisation and cloud computing. With Opie-style faces provided, design an intelligent experience for 9,000 attendees at Palais des Festivales, Cannes.

Solution:
I developed the graphic language, expanding it with a series of cloud-based icons, which had fun with the content. This was then applied throughout the venue. In addition, a 160 page Program Guide, Exhibitor Manuals & accessories were produced.