Client: GSK

Brief:
GlaxoSmithKline wanted a brand for their internal employee engagement conference. Something to fire them up and spark a spirit of collaboration.

Solution:
I developed a marque based loosely on their existing brand, using their ‘plectrum’ shape, colours and typeface but with an added twist. This strong identity was then simply applied throughout the space and hinted at through environmental dressing.

Produced in association with Jack Morton Worldwide